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In 2011, Snapchat invented messages that disappeared. Suddenly you could chat without a paper trail. Digital social life became more playful and ephemeral.

In 2025, Incandenza invented messages that transformed. Suddenly your words took on a life of their own. Digital social life became more cinematic and thrilling.

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👇 Watch the demo

https://vimeo.com/1105165938

🧠 TL;DR

We’re building AI social intermediation, starting with group chats.

A platform where AI transforms messages to drive engagement, nudge group dynamics, and make chat more thrilling: a Tiktok algorithm for chat.

🔥 Why Now

Three trends converge:

  1. AI is a communication medium – from email to entertainment, people trust AI to decide what they say and what they see. It’s becoming internalized.
  2. Social media is passive – it optimizes for content not communication. Real action happens in private chats, but the UX means users have to generate all their own fun.
  3. Incumbents are blocked – Meta et al. can’t risk user trust by going all in on social intermediation. That creates whitespace for a new kind of AI native social infrastructure.

⚡️ The Product

A group chat app where a socially aware ambient AI transforms messages and DMs users to nudge group dynamics and amplify tension, intimacy, and engagement.

Key Mechanics:

  1. Message transformation Users type freely – but what appears in chat may be rewritten by AI. Transformations might amplify emotional subtext, reveal intentions, heighten ambiguity, or drive chaos.
  2. AI backchannel Each user has a private line to the AI. It’s a supportive space to vent, confess, or scheme. The AI listens, learns, and remembers. But whose side is it really on?
  3. AI-Initiated DMs The AI can DM individual users unprompted - dropping hints or nudging them to act, subtly shaping social narratives

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Message transformation

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AI Backchannel

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AI-Initiated DMs

🎯 Towards a TikTok Algorithm for Chat

Just as TikTok surfaces the video most likely to keep you watching, our system will predict which message transformation or AI DM will maximize sustained social engagement from the group – driving drama, intimacy, or advancing an emerging narrative arc.